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It comes from a company called “Active Faith”, created by a former player of the D-League (which is where he met Jeremy Lin) named Lanny Smith. Lanny wanted to come up with an idea that would meld his two great loves, his love for Jesus and his Christian faith, and that of his favorite sports.
So he came up with the idea of the bracelet/arm band that players can wear and other clothing items that show off their faith with the tagline, “In Jesus’ Name I Play”! Of course, once Jeremy Lin and other players started wearing them, sales took off like a rocket and the rest is history! Don’t you wish you could come up with such a cool idea?
Here’s an In Jesus Name I Play Jeremy Lin Bracelet interview from Fox News with Lanny Smith discussing Linsanity and the bracelets.
I gotta get me some of these myself! What a great cause!